By Mike Cline, VP Operations, Venturist, Inc.
Strategic failure is not uncommon in business, government, geo-politics and personal enterprises. The latest example might be Earthlink’s exit from its WiFi scheme in Philadelphia. An important element of The Essence of Strategy is recognizing that Strategic Failure is common and having plans to deal with failure are imperative. It appears that although Earthlink will lose some money on the Philadelphia scheme, their timely EXIT from it will benefit them strategically in the long run. How many other strategic enterprises are failing, but refuse to EXIT? When the WHERE, WHAT, and HOW fail you, EXIT.
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